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Narrowing It Down: How to Focus Your Freelance Options

Do a quick Google search on “freelance writing jobs” and you could be overwhelmed by the flood of apparent opportunities. “How will I ever decide which of these wonderful jobs I want to pursue,” you...

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How to Craft a Cover E-Mail That Gets You Work

Most freelancers are – or should be – constantly looking for work, kind of like the relationship between teenage boys and food, or whales trolling for plankton. This constant need for work leads to an...

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Ten Steps to Starting Your Own Business

No job?  No problem!  Create your own by forming a company! OK, so it’s not that easy.  But it’s not that hard either:  Register with the state and local governments, print up some business cards, and...

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Top Story? Or First Commercial Break? How Advertising and PR Differ

“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you...

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7 Ways to Identify Newsworthy Stories in your Organization

Last week we talked about the difference between advertising and publicity, identifying publicity as “earned media,” also known as “editorial content.” This means that instead of paying for space, you...

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Telling Your Story: Tips for Working with the Media

Over the past two weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, identifying publicity as “earned media,” also known as...

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Making the Most of Your 15 Minutes of Fame

Over the past three weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, where we identified publicity as “earned media,”...

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Trade Show Tricks: What to Know Before you Go

From the internet to video conferencing, there are more ways than ever to connect with your clients and prospects. But the trade show still reigns supreme as a face-to-face opportunity to learn best...

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Trade Show Tricks: Conquer the Show While you are There

There they are: all your customers and prospects in one place! Must be a trade show! Trade shows offer an unmatched opportunity to forge new relationships and cement existing ones. Last week we looked...

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Trade Show Tricks: The Party is Not Over!

So, you have survived another trade show! Hopefully you got some great leads, connected with customers and learned some best practices from the seminars. Hey, I bet you even had a little fun! In this...

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